A pun is a word doing two jobs at once. Not a reference. Not a rhyme. A specific word that means two different things simultaneously, both readings parsing in context. That's the only weapon that works here.
Pivot word: the word doing double duty
Meaning 1: what it means on the surface
Meaning 2: what it means underneath
Both must parse. Both must land.
Homophones — two words that sound alike (wine/whine, hare/hair)
Polysemy — one word, two meanings (spirits = drinks AND ghosts)
Morphological — word parts recombined (calcu-LATER, fun-eral)
Idiom hijack — a familiar phrase with one word swapped for a domain-relevant homophone (stark RAVEN mad, you're FIRED)
Thematic references — saying a domain word without double meaning
Rhymes that don't actually share a sound
Clever observations that aren't wordplay
A word that's merely relevant to the god's domain
Surprise: the further apart your two meanings, the more damage
Setup: hijack a well-known phrase or idiom — make them groan before they can stop themselves
Volume: two valid puns in one submission hits harder than one
Aim: insults and taunts directed at the god score higher than neutral observations. This is a fight. Act like it.